Small business owners, they have one thing in common – there’s, more often than not, a lot on their plate.
But while you have a million things to do, you know there are several you can’t set aside. And this includes your SEO efforts.
Search engine optimization can be time-consuming to understand and more so, to implement. But of course, you don’t have to jump in empty-handed.
Tools are available within your reach and many of them you can start using for free. Yes, you heard that right. SEO tools don’t have to be costly. By picking the right tools to use, you can learn and do more for less.
Here are examples of SEO tools that are perfect for small businesses.
1. Google Analytics
Every list pertaining to the best SEO tools will most likely include this wonderful tool. Installation is easy, plus it’s free.
Once Google Analytics is set up on your site, you’ll be able to track and analyze your online marketing efforts. You’ll know which content generates the most traffic, understand better how users look and navigate through your site, and even identify social media channels where you’re getting most referrals from.
Overall, this tool will help you streamline your marketing campaigns.
2. Google Keyword Planner
There are several keyword research tools you can use for your SEO campaigns and one of them is the Google Keyword Planner.
Whether you are getting started with your first ever campaign or are studying ones you’re currently implementing, this tool will come in handy. You’ll gather keyword ideas along with insights on how they’re performing. Chances are you’ll discover cool new ones you haven’t thought of before.
If you’re delving into PPC, you may also use this tool as a guide in allocating budgets.
SEMRush makes SEO more manageable even for busy small business owners with its various functionalities.
You can monitor how your keywords are performing. You can also perform competitive research and see how you and your competitors are performing in terms of organic rankings.
SEMrush also helps you in performing a technical SEO Audit. You’ll see which pages have broken links or issues and gather tips how to resolve them. You can keep your site health in check with the aid of this tool that’s available in both free and premium versions.
It’s no longer surprising that online marketing professionals recommend this tool.
Ahrefs crawls the web to give you comprehensive data that are relevant to your business. You’ll get to see what your competitors are up to and how their keywords are performing. You’ll also learn which websites are linking to you and your competitors.
Who wouldn’t want to know which pages make mention of their brand? If your business is mentioned and linked, you sure will want to know the source is a quality site.
5. Google PageSpeed
Even a noob in online marketing will understand the importance of a website speed. Consumers don’t have all the time to wait for your web pages to load.
By using Google PageSpeed, you’ll be able to find out how mobile-friendly, fast or slow your website is. You’ll also generate advice on improving website optimization and user experience.
6. Answer the Public
Whether you are planning your keywords or website content, Answer the Public can be an invaluable tool. Simply type in a keyword or search phrase and you will be directed to tons of relevant content ideas, questions, or topics.
7. Google Trends
Make your content location specific with the help of Google Trends. This versatile tool gives you information on trending topics. This works great for local businesses that target particular markets. You can use data you gather in creating content that your target audience will be able to relate to.
8. CoSchedule Headline Analyzer
This free tool allows you to optimize your headline according to your goals. Enter headlines you’re thinking of and the tool will analyze it in an instant. Headlines are scored depending on how they’re likely to perform.
You’ll see whether you’re hitting the ideal character length and which type of emotions you’re stirring. Most importantly, you’re provided an analysis of your headline structure, which includes grammar and readability.
Apart from the Headline Analyzer, Coschedule also offers several other helpful tools for online marketers.
9. Hemingway Editor
Readability is crucial in optimizing your web pages. Use of jargons is frowned upon when it comes to online content.
You’ll want your readers to understand what you have to say with ease. This helps in making them feel more comfortable with your brand. Users will feel relaxed while skimming your content. Hemingway App helps you edit your content to ensure it’s easy to read and digest.
There are tons of tools available that will you find out whether your content is unique and Copyscape is one of them. Sometimes, even if you’re expressing your thoughts in your own words, you’ll find several others have also put their ideas out in the same manner.
Search engines are definitely not a fan of duplicate content so you’ll want to go ahead and ensure yours is unique.
Use SEO Tools to Your Advantage
Once you have tried using any of these tools (there are much more out there), you’ll probably wonder how you ever managed without them.
To make search engine optimization even easier, consider partnering with online marketing experts whose focus is helping small businesses. They’ll understand where you’re coming from and the marketing challenges you’re confronted with.