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Lead vs Referral: What's the difference?

By Chris LaMorte / December 1, 2015 /

Throughout business and networking events, you most likely hear the terms “Lead” and “Referral” used a lot. There are many different types of groups, and some networking groups boast that they pass quality referrals, not just leads. When I first heard that, it didn’t mean much to me, as I wasn’t familiar with the actual…

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