Business blogging is never an easy task. Even professional marketers attest to this. At times, you may be thinking whether it’s worth all the effort.
In terms of effectiveness, there have been several case studies that prove this inbound marketing strategy, when done right, can help your business grow.
There’s no standard approach or magic formula to ensure your blog’s success, but you can make it easier. Here are some tips.
- Keep it simple. Eliminate use of jargons. Keep your choice of words simple. You don’t have to be too formal. You’re even allowed to ‘break some rules’ (yes, you can start your sentence with a but). Blogs, even professional business blogs, should be conversational and friendly in tone. Think of it as though you’re inviting someone out for coffee. Your readers should be able to relax while scanning your content.
- Always question value. You’re free to review blogs from your competitors, along with the trending ones in your industry. But, be sure to create a blog that’s yours. Add insights from your personal experience. Before publishing or even as you edit your work, ask yourself how your content could be of help to your audience. Avoid talking about your business. Rather, focus on what’s in it for your readers. There are thousands of business blogs that get published in a day. What’s in your post that sets it apart?
- Don’t overstretch yourself. Go ahead, take a break. You need not publish a blog daily. But it’s important to be consistent. Take time rereading or editing your content. It’s tough to spot mistakes after going through the same content countless times in a row. Go back the next day to read your work and do it aloud. Don’t be shy to pass it on to your teammates. Who knows, they may have more to add to your work.
- Take cues from your clients. Blogging can be tiring. You can run out of ideas. You may feel exhausted at times. But remember, this isn’t all about you. You can always gather inspirations from your readers or clients. Ask the customer service team which questions they usually receive. If your blog can address customer problems, then you’re going in the right direction. Survey your followers on your social media accounts. They may have topic suggestions you haven’t considered before.
- Reserve posts. Start working early. Life can get in the way so it’s beneficial to always have blogs you can publish no matter what. When you have enough time, you won’t have to rush proofreading your content. You can still work on your visuals to make your post more interesting.
- Invite industry experts to contribute. Have you been following or connecting with industry experts for a long time? Do they blog themselves? Try to reach out to them and invite them to guest blog on your website. If you’re excited to have them onboard, then so are your followers that are their followers too. This may take some time (expect them to be busy), but once the project is done, it can help your website establish authority.
- Make it a teamwork. You don’t have to be the only one working on your business blog. Ask everyone to take part. A person doesn’t have to be a professional blogger to contribute to your content. After all, you have each other to polish and improve each one’s work. The more team members contributing to your content, the more areas you can explore, the more issues you can help your clients address.
Business blogging can be made more manageable. For more tips on how you can strengthen your content marketing strategy, contact our team at Web Chimpy. Let’s make online marketing work for your small business.