If unlike your competitors you don’t have your own website for your small business, you’re at risk of falling behind the competition. However, it’s not enough to have a website. You want to ensure that your visitors find it useful and easy to use.
As a small business, your website serves as a significant marketing tool. It is where your target audience finds full details on pieces of information you’re sharing on other online platforms. With a poor website design, you’re missing out on opportunities to attract prospective clients and sell your products or services.
To ensure you’re getting ROI from your website, take note of these web design best practices for small businesses.
1. Know your audience first.
You can’t please everyone, at least not with your website design. Before you set out to look for a web design or internet marketing company in Atlanta, get to know your target audience first.
The older demographic will have varying needs as compared to younger website users. If you try to please all visitors, chances are you’ll end up pleasing nobody. Focus on people that matter for your small business and give them positive user experience.
2. Keep your website design fresh and simple.
You need not be a design professional to tell that a website does not look easy on the eyes. For your web design, avoid putting in too many gimmicks.
Any impression your website gathers from your visitors reflects on your brand. If there is nothing memorable or everything looks cluttered right from your homepage, chances are visitors won’t stay for long.
3. Update your content regularly.
Let users know that your business website is active. Don’t rush publishing content but be sure to update regularly. You may have great news, updates, or tips you want to share with your target audience.
If you’re running out of ideas to write about, take inspiration from your customers, themselves. Answer questions you frequently receive. And before publishing that post, see how you can improve on its visuals.
Remember it’s not about the frequency, but the value your content provides.
4. Provide positive user experience.
Keep your website user-friendly. Don’t make your audience wait too long for your pages to load. Incorporate graphics sparingly and always keep track of site load times.
Ensure as well that your content is organized. Help your visitors find what they’re looking for fast by providing various search and filter options. Users are most likely looking for specific information so you’ll want your content formatted for easy reading.
Use fonts that are easy to read, embrace white space, highlight points you want to stress, and make your call to action buttons stand out.
5. Integrate social media.
If you have a significant following on your social media accounts, you want to ensure they’re integrated into your website design.
Your website is your main point of contact online. That said, it’s only fitting for your target audience to learn about other ways they can connect with you.
Adding social media buttons to your website also makes it easier for your visitors to share your content with their network. And this opportunity to increase exposure for your small business website works round the clock, you don’t want to miss out.
6. Don’t forget about SEO and SEM.
Don’t ignore search engine optimization and search engine marketing for your small business. These two fields take time to learn so it’s best to leave the job to the experts.
With carefully planned and executed campaigns, you can boost online presence for your business. You can increase exposure for your products and services and ensure all your efforts are targeted.
You don’t have to invest all your budget in these areas but you need to ensure you’re getting services from a reliable team. There are web design companies, like Web Chimpy, that also offer SEO and SEM services.
7. Partner with web design professionals for small businesses.
The DIY route sure sounds promising, but it’s not necessary. At least if you’re talking about your small business website. It’s good to familiarize yourself with the best website design practices, but are you ready to design your website yourself?
If you’re not confident you can give your website an impressive design that will benefit your business, it’s best to work with professionals. You need not target bigshot companies that work with huge brands. Look for a web design company that focuses on helping small business like yours achieve good ROI.
You don’t want your target audience to make negative assumptions about your business because of a poor website design.
Get the most from your small business website with these tips. If you’re looking for a web design company in Atlanta, GA, get in touch with us at Web Chimpy.