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How to Write a Positioning Statement

By Chris LaMorte / January 14, 2016 /

A positioning statement is a vital piece of your online marketing plan. Though simple in nature, it can greatly impact your marketing strategy and save you big time in the long run. A positioning statement is, well, a statement that explains your position in your market. It is a statement that answers three questions: Who…

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Lead vs Referral: What's the difference?

By Chris LaMorte / December 1, 2015 /

Throughout business and networking events, you most likely hear the terms “Lead” and “Referral” used a lot. There are many different types of groups, and some networking groups boast that they pass quality referrals, not just leads. When I first heard that, it didn’t mean much to me, as I wasn’t familiar with the actual…

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Chris LaMorte Radio

Chris LaMorte Talks Mobile Focused Design on Business Radio X

By Chris LaMorte / October 23, 2015 /

Web Chimpy is happy to announce that we were featured on Business Radio X this past Tuesday! Owner and CEO Chris LaMorte was interviewed and explains what we do, what our mission is, and how we can help you in this informative interview! Chris discusses Mobile Focused Design, “Originally when you built websites, they were built for…

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How Your Favorite Websites Have Changed Over the Years

By Chris LaMorte / October 17, 2015 /

Websites change on a very frequent basis. Almost every year, major websites will roll out a new update and improve upon the website over time. Many people do not realize how much websites have actually changed over time. We found a really cool page that shows just how different your favorite websites look from how they…

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Building an Effective Call to Action

By Chris LaMorte / September 29, 2015 /

Getting your website to convert visitors into leads, subscribers, and customers is job number one in Internet marketing. But bringing a first time visitor to that point is not always as easy as it sounds. Even when they do a search online, find your site, get the information and services they were looking for, they can still…

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Inbound vs Outbound Marketing

By Chris LaMorte / September 15, 2015 /

The tech-savvy society that makes up today’s world has changed the face of marketing, thanks to steadily increasing internet access and usage by the general public. For years, businesses and entrepreneurs have followed a formula designed to push their product or service onto masses of customers. But now web marketing offers a new kind of…

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