Blog Articles

Your business probably has a social media presence on major platforms such as Facebook and Instagram. But did you know that you might be ignoring the most powerful, free online platform for your business? Your Google business profile (alternatively Google My Business) is one of the first things potential customers will see when searching for […]

Social media marketing for local businesses is rife with opportunity – but it’s also fraught with pitfalls. You’re constantly told you should be engaging, but is there a “right” way to do it? Many local businesses attempt social media outreach and don’t get the promised results. So what’s going wrong? As with virtually all marketing, […]

There comes a point in every company’s journey when all their initial good ideas have run their course. What follows is stagnation. You can fill every page of your company’s story with profitable decisions and still wind up at a dead end. What you may need is a new playbook. This is where smart business […]

Setting up your first Shopify page is similar to opening your first brick-and-mortar retail store in many ways. You spend many hours carefully deciding where and how to feature each product. And the layout of your e-commerce webpage is just as meticulously planned as the layout of a physical store. However, as with brick-and-mortar retail, […]

In this day and age, one of the most effective ways to promote your business is to follow an online-first approach. In other words, your marketing budget should be geared towards maximizing your online visibility as a priority. If your business offers local services, you may be eligible to utilize Google Local Service Ads, a […]

Search engine optimization (SEO) can help you improve your Google rankings and reach prospective clients. Unfortunately, this is only true if your SEO agency knows what it is doing. If you hire the wrong SEO company, it could ruin your website and cost you thousands of dollars. When picking an SEO agency, you must be […]

Developing the idea for your small business was just the beginning. On top of all the energy you put into running your business, you also must come up with innovative ways to reach the public. Luckily, search engine optimization (SEO) can help. It’s one of the best ways to support the growth of your business […]

Why did you start your business?  Many business owners do it for freedom and to be in charge of your own destiny. But what happens if you are sick and have to be out for a week? Do you stop earning income? Does your work pile up? These are the questions someone asked me a […]

Disclaimer: We offer online lead generation for Home Improvement companies and sell leads in select industries, so take everything I say with that in mind. I am extremely biased, however, I genuinely believe everything I am writing and would recommend HomeAdvisor if I thought they were a good choice. HomeAdvisor is one of the most […]