Are you staffing your business with the most optimal workforce? Utilizing the strengths and skill set of your workforce starts with correctly filling the job positions with the right professionals. Without the right group of individuals working on your business, growth will ultimately plateau. Your employees create your brand, they are who your business is,…
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As a small business, you’ll want to be smart with how you manage your time and resources. Marketing can be demanding but used properly, it can fuel your success. By exploring digital marketing, you can reach out to your target audience without breaking the bank. You can convert more potential clients by tapping into various…
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In today’s business world, long gone are the days where every department was a silo. The digital age has changed technology and communication, bringing different sectors of your business together. Things also move faster than ever before, making it crucial that teamwork is an essential component of business. This is especially true for HR and…
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If you’re a small business owner, it’s understood to not have a huge budget to spend for content marketing. That’s okay. If anything, you don’t need big bucks to make it big in inbound marketing. You have to be smart rather as the ways of big companies won’t necessarily work the same for you. Remember,…
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Though social media is a turf familiar to almost everyone, it still demands careful planning when used to market your small business. Social media marketing can be overwhelming. You need to have a plan before venturing into it. Spend your time, effort, and funds in the right place, the right way. Here are social…
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Let’s say you’re looking for a gift for someone close to you. Then you come across an online store that looks outdated, messy, and to a certain extent, virus-inflicted even. You’ll leave the site immediately, right? When it comes to your e-commerce website design, it’s easy to say you can simply look at your sales…
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If unlike your competitors you don’t have your own website for your small business, you’re at risk of falling behind the competition. However, it’s not enough to have a website. You want to ensure that your visitors find it useful and easy to use. As a small business, your website serves as a significant marketing…
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Business blogging is never an easy task. Even professional marketers attest to this. At times, you may be thinking whether it’s worth all the effort. In terms of effectiveness, there have been several case studies that prove this inbound marketing strategy, when done right, can help your business grow. There’s no standard approach or magic…
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An SEO Audit is crucial for your internet marketing strategy. This gives you a detailed insight how your website is performing on search engines. If you are already working with an SEO company, this should be among the services they offer. However, if you’re yet to incorporate search engine optimization into your marketing strategy, then…
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Full Article: Being “social” is not enough. It’s easy to create social media accounts for your small business. The hard part is making sure you’re using them right. If you already have your social profiles all set up, you may want to go over this checklist to ensure you’re not making the same mistakes others do.…
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