In today’s business world, long gone are the days where every department was a silo. The digital age has changed technology and communication, bringing different sectors of your business together. Things also move faster than ever before, making it crucial that teamwork is an essential component of business. This is especially true for HR and…
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If you’re a small business owner, it’s understood to not have a huge budget to spend for content marketing. That’s okay. If anything, you don’t need big bucks to make it big in inbound marketing. You have to be smart rather as the ways of big companies won’t necessarily work the same for you. Remember,…
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Though social media is a turf familiar to almost everyone, it still demands careful planning when used to market your small business. Social media marketing can be overwhelming. You need to have a plan before venturing into it. Spend your time, effort, and funds in the right place, the right way. Here are social…
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Let’s say you’re looking for a gift for someone close to you. Then you come across an online store that looks outdated, messy, and to a certain extent, virus-inflicted even. You’ll leave the site immediately, right? When it comes to your e-commerce website design, it’s easy to say you can simply look at your sales…
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If unlike your competitors you don’t have your own website for your small business, you’re at risk of falling behind the competition. However, it’s not enough to have a website. You want to ensure that your visitors find it useful and easy to use. As a small business, your website serves as a significant marketing…
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Business blogging is never an easy task. Even professional marketers attest to this. At times, you may be thinking whether it’s worth all the effort. In terms of effectiveness, there have been several case studies that prove this inbound marketing strategy, when done right, can help your business grow. There’s no standard approach or magic…
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An SEO Audit is crucial for your internet marketing strategy. This gives you a detailed insight how your website is performing on search engines. If you are already working with an SEO company, this should be among the services they offer. However, if you’re yet to incorporate search engine optimization into your marketing strategy, then…
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Full Article: Being “social” is not enough. It’s easy to create social media accounts for your small business. The hard part is making sure you’re using them right. If you already have your social profiles all set up, you may want to go over this checklist to ensure you’re not making the same mistakes others do.…
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How effectively is your company using digital marketing to improve your client base? In recent times, leading business organizations have recognized the power of the internet in boosting their sales. Even if you are still a small business, taking your business online is a proven method on how to get more clients and increase the…
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Creating lead-generating ideas for content marketing is vital in reaching your target market. With the changes in Google’s algorithm, you need to master the ways of building your audience. Every idea needs the foundation of quality content creation. From that groundwork, you can branch out to different content strategies. Content Creation Ideas Here are three…
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