Legion Landscaping

How a Landscaping Business Got Flooded With New Business

About the Client

Legion Landscaping is a landscaping / hardscaping company that does larger jobs such as retaining walls, pavers, concrete patios, etc.

They started with us with a simple goal: They wanted to generate leads through their website organically. Like most of our customers, they weren’t happy with their existing company so they wanted to give us a try.

March 2019: First Steps

We decided to focus primarily on Pay Per Click and SEO in this instance. This allowed us to get both short term results through Pay Per Click and pay for the marketing expense while we built up SEO. Here’s what we did:

Optimized GoogleMyBusiness page to expand reach.
Optimized website to load faster.
Improved User Experience to increase conversions.
Set up a Google Adwords campaign for a quick traffic boost.
Worked on creating city-targeted landing pages for SEO purposes.
Created & executed an off-page SEO & Content Strategy.
Optimized social media pages to help the overall marketing picture.
Improved ad copy to increase click through rates.
Improved negative keyword list to filter out bad keywords.

The Result

The results of the campaign were outstanding. Not only were we able to quickly pay for ourselves within the first month, Legion Landscaping was able to stop doing lawn maintenance and focus solely on more lucrative hardscaping projects with bigger job sizes and larger margins.

Less than one year into the campaign, we were able to back off of all paid ads because the SEO was generating plenty of business for effective growth. SEO is still generating massive amounts of business and they are still booked out several months in advance.