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5 Ways to Not Get Burned by an Online Marketing Company

By Chris LaMorte / August 4, 2016 / 0 Comments

Digital marketing is an industry with a fairly low barrier to entry. There are no regulations, no official licenses, and not really any certifications that are well known to those who aren’t internet marketers. Virtually anyone can go online, set up a web page, and call themselves a digital marketing expert. I have seen it…

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small business Content Marketing

Content Marketing Checklist: 5 Points for Small Business Success

By Reade Milner / June 22, 2016 / 0 Comments

Applying content marketing best practices can help increase awareness and growth for small businesses. There are a wide range of tactics. Social media marketing, email marketing, blogging, and SEO have shown to be effective. This works not only for generating fresh leads but for closing deals as well. Here is our simple 5-point small business content marketing checklist.  …

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3 Facebook Features Small Business Owners Need to Know

3 Facebook Features Small Business Owners Need to Know

By Reade Milner / June 7, 2016 / 0 Comments

Facebook is the most effective social media marketing player for small businesses. They have the best targeting and ad creation features. With their in-depth analytics, you can track your results on a granular level. To begin, here are some terms you need to be familiar with:

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grow email marketing list

[Email Marketing] 7 Simple Tips to Grow Your List

By Reade Milner / May 4, 2016 / 0 Comments

Your long-term marketing will live or die with the strength of your email list. I love hearing that “email is dead.” It makes me laugh every time. Email has and will likely continue have the highest ROI of any digital marketing channel, according to Direct Marketing Association. Here are 7 simple steps to grow your email list:…

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5 Elements of Small Business Blogs that Aren't Boring

5 Elements of Small Business Blogs that Aren't Boring

By Reade Milner / April 14, 2016 / 0 Comments

Most small businesses blogs are terrible – this means there is an opportunity to separate yourself. A blog is a great way to showcase your brand and demonstrate authority as an expert. Additionally, SEO is largely driven by content from your blog, making it incredibly important for any small business to do correctly. With so much…

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How to Plan and Execute a Social Media Strategy that Gets Leads

How to Plan and Execute a Social Media Strategy that Gets Leads

By Reade Milner / April 6, 2016 / 0 Comments

A plan is only as good as its execution. Social media is only useful if it generates leads. Admittedly, that’s a bit of an oversimplification. Certainly, there are indirect benefits of good social media (specifically for SEO). It’s true, though, especially from a productivity standpoint, that if there isn’t a coordinated strategy that is executed…

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Building an Effective Call to Action

By Chris LaMorte / September 29, 2015 / 0 Comments

Getting your website to convert visitors into leads, subscribers, and customers is job number one in Internet marketing. But bringing a first time visitor to that point is not always as easy as it sounds. Even when they do a search online, find your site, get the information and services they were looking for, they can still…

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Inbound vs Outbound Marketing

By Chris LaMorte / September 15, 2015 / 0 Comments

The tech-savvy society that makes up today’s world has changed the face of marketing, thanks to steadily increasing internet access and usage by the general public. For years, businesses and entrepreneurs have followed a formula designed to push their product or service onto masses of customers. But now web marketing offers a new kind of…

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