How Do We Turn Content into Business?
Content Marketing is a great tool that when done right will directly lead to sales. Creating content that your target market is searching for is just the first step. Here’s how we do it:
1. Attract Your Buyers
We start by creating high quality content that your buyers are already searching for. This is different than targeting direct ‘money’ keywords or ‘buyer intent’ keywords. Content Marketing instead aims to answer questions your target market is asking.
Nurturing is an important part of turning content into business. This often comes in the form of e-mail marketing where your audience can subscribe to your content which builds trust along the way. Nurturing these leads lets them know you are an authority in your space.
Every sales funnel is different depending on the company, but the general principles are the same. Converting your audience into customers is done by mixing offers with your content so that when your prospects are ready to purchase, you’re already in their minds.