What is Pay Per Click?
Pay Per Click typically refers to Search Engine Marketing in which advertisers display ads and pay each time a visitors comes to their website. One of the most popular examples of this type of advertising is Google Adwords.
Google Adwords is a great option for many businesses who do not have the time to wait 3-6 months for SEO to kick in. Google Adwords works similarly to SEO in that you can appear to users who are already searching for you. The upside is that it typically kicks in instantly so you can get business fast!
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