Congratulations on finishing another blog post! It’s awesome to put what your business can offer to its potential clients into words. But finishing a post isn’t the final step in content creation. In fact, it’s only a gateway. Publishing a post and doing another one quickly is a waste of your time and resources. Rather…
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If you own a local business, local SEO is an important marketing element you must take advantage of. Finding your company through a local search should be available to online users. There are over 300 million online searches each day. Over 30% of those are using city, state, or zip code entries. If you use…
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Feeling a little slump in terms of traffic? That’s understandable. Every website in the world has gone through the same frustrating ordeal. So don’t worry about it. It happens to everyone. What you should be focusing on right now is how to get out of the slump. Here are a few tried and tested SEO…
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Search Engine Optimization is a wonderful technique that has been used to help many small businesses grow and take their business to the next level. When meeting with clients who have moderate knowledge of SEO, it is common for me to be asked if we do “white hat” or “black hat” SEO. For those who…
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If you’re anything like us, you like to be informed about your marketing. Many customers have questions such as “How many customers will this bring? When can I expect to see results? What will my return on investment be?” You can build the most beautiful website in the world and still be left asking yourself: why…
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Content marketing and SEO can be tricky for business owners. In fact, even seasoned marketers find these as a huge challenge sometimes. This is why it’s important to know who the key influencers are in the field. When it comes to SEO, Rand Fishkin is someone you’d want to follow. Here are some crucial content…
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Digital marketing is an industry with a fairly low barrier to entry. There are no regulations, no official licenses, and not really any certifications that are well known to those who aren’t internet marketers. Virtually anyone can go online, set up a web page, and call themselves a digital marketing expert. I have seen it…
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Applying content marketing best practices can help increase awareness and growth for small businesses. There are a wide range of tactics. Social media marketing, email marketing, blogging, and SEO have shown to be effective. This works not only for generating fresh leads but for closing deals as well. Here is our simple 5-point small business content marketing checklist. …
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Facebook is the most effective social media marketing player for small businesses. They have the best targeting and ad creation features. With their in-depth analytics, you can track your results on a granular level. To begin, here are some terms you need to be familiar with:
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Your long-term marketing will live or die with the strength of your email list. I love hearing that “email is dead.” It makes me laugh every time. Email has and will likely continue have the highest ROI of any digital marketing channel, according to Direct Marketing Association. Here are 7 simple steps to grow your email list:…
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